{"id":792,"date":"2020-08-25T10:39:50","date_gmt":"2020-08-25T10:39:50","guid":{"rendered":"https:\/\/yahoosmallbusiness.thestagingurl.com\/radiowavemarketing\/?page_id=792"},"modified":"2025-08-28T17:51:23","modified_gmt":"2025-08-28T17:51:23","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/radiowavemarketing.com\/?page_id=792","title":{"rendered":"Case Studies"},"content":{"rendered":"

\n\t\tCase Studies\n\t<\/h1>\n\t\t\t\t\t\t\t\t\tLA County\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\tCalHR\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\tCaltrans\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\tToyota\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\tCSUEB\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\tBar Louie\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\tCDI\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\tFranchise Tax Board\t\t\t<\/a>\n\t\t\t\tLA County\n\t\t\t\t\t\t\t\"\"\n

As part of our current 10-year marketing services contract for the Los Angeles County Department of Public Health, we planned and executed a multi-media Nutrition Education and Obesity Prevention<\/em> campaign that ran for several months across Los Angeles County, using out-of-home, television, and radio in both English and Spanish.<\/p>\n\"RadioWave\n\t\t\t\tCalHR\n\t\t\t\t\t\t\t\"CalHR\"\n

To help the California Department of Human Resources launch its \u201cWork For California\u201d initiative, we planned and executed multimedia campaigns over a two year period to drive traffic to the Department\u2019s website where those interested in applying for State jobs could learn more about available opportunities and initiate the application process. Our campaigns included broadcast and streaming television and radio commercials, billboards, transit, and online newspaper advertisements.<\/p>\n

\"Regional<\/p>\n\t\t\t\tCaltrans\n\t\t\t\t\t\t\t\"Caltrans\"\n

For the California Department of Transportation, our work has included the planning and execution of integrated marketing campaigns over multiple years for several San Francisco-Oakland Bay Bridge three-day holiday weekend closures.<\/p>\n

These extensive marketing campaigns were targeted to divergent populations including the general market, Spanish, Vietnamese, Cantonese, Mandarin, and Tagalog speakers, who were communicated to via television, print, radio, and digital advertising.<\/p>\n

\"\"<\/p>\n\t\t\t\tToyota\n\t\t\t\t\t\t\t\"Toyota\"\n

To enhance the Northern California Toyota Dealers\u2019 relationships with Hispanic consumers, we created Cinco de Mayo and Fiestas Patrias promotions in seven key California markets. The multi-year programs included radio and television campaigns promoting Toyota’s sponsorship. On site, bilingual product specialists greeted consumers and provided information about the vehicles on display at each event.<\/p>\n

\"\"<\/p>\n

 <\/p>\n\t\t\t\tCSUEB\n\t\t\t\t\t\t\t\"Cal\n

For California State University East Bay, we created and executed multi-media marketing campaigns to promote the University\u2019s MBA programs. Campaigns ran over a multi-year period and were targeted to specific populations in the San Francisco Bay Area, using broadcast and internet radio, print, transit, digital and social media.<\/p>\n

\"\"<\/p>\n\t\t\t\tBar Louie\n\t\t\t\t\t\t\t\"Bar\n

We planned and executed extensive annual multi-media campaigns for this national gastrobar across major markets. Media included broadcast and cable television, broadcast and internet radio, out-of-home, transit, digital, and social media. Work also included new location campaigns, holiday, and special event promotions.<\/p>\n

\"Bar<\/p>\n\t\t\t\tCDI\n

\"California<\/p>\n

For the Department of Insurance, we created a statewide radio campaign to increase the number of consumers enrolling in California\u2019s Low Cost Automobile Insurance program. Our commercials were targeted to income eligible Californians residing in primarily the Los Angeles\/San Bernardino\/Riverside, Central Valley, Sacramento, and San Diego regions and were communicated in English and Spanish.<\/p>\n

\"CDI<\/p>\n\t\t\t\tFranchise Tax Board\n\t\t\t\t\t\t\t\"\u201cState\n

The Franchise Tax Board enlisted us to design a marketing campaign to promote the availability of the California Earned Income Tax Credit, driving taxpayers to the FTB\u2019s website to learn more about how they could qualify and file for the annual credit. Our placements consisted of billboards and transit shelter advertisements in both English and Spanish in the State\u2019s four most populous regions: Los Angeles, San Francisco Bay Area, San Diego and Sacramento.<\/p>\n

\"California<\/p>\n","protected":false},"excerpt":{"rendered":"

Case Studies LA County CalHR Caltrans Toyota CSUEB Bar Louie CDI Franchise Tax Board LA County As part of our current 10-year marketing services contract for the Los Angeles County Department of Public Health, we planned and executed a multi-media Nutrition Education and Obesity Prevention campaign that ran for several months across Los Angeles County,…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nRadioWave Marketing & Promotions<\/title>\n<meta name=\"description\" content=\"RadioWave Marketing & Promotions is one of the leading marketing and advertising companies. We experience in working with a wide range of brands, be it wellness or automobile. Get in touch with us to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiowavemarketing.com\/?page_id=792\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RadioWave Marketing & Promotions\" \/>\n<meta property=\"og:description\" content=\"RadioWave Marketing & Promotions is one of the leading marketing and advertising companies. We experience in working with a wide range of brands, be it wellness or automobile. Get in touch with us to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/radiowavemarketing.com\/?page_id=792\" \/>\n<meta property=\"og:site_name\" content=\"Radio Wave Marketing & Promotions\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T17:51:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/radiowavemarketing.com\/wp-content\/uploads\/2020\/09\/logii.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/radiowavemarketing.com\/#website\",\"url\":\"https:\/\/radiowavemarketing.com\/\",\"name\":\"Radio Wave Marketing & Promotions\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/radiowavemarketing.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/radiowavemarketing.com\/?page_id=792#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/radiowavemarketing.com\/wp-content\/uploads\/2020\/09\/logii.jpg\",\"width\":300,\"height\":128,\"caption\":\"RadioWave Marketing & Promotions\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/radiowavemarketing.com\/?page_id=792#webpage\",\"url\":\"https:\/\/radiowavemarketing.com\/?page_id=792\",\"name\":\"RadioWave Marketing & Promotions\",\"isPartOf\":{\"@id\":\"https:\/\/radiowavemarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/radiowavemarketing.com\/?page_id=792#primaryimage\"},\"datePublished\":\"2020-08-25T10:39:50+00:00\",\"dateModified\":\"2025-08-28T17:51:23+00:00\",\"description\":\"RadioWave Marketing & Promotions is one of the leading marketing and advertising companies. We experience in working with a wide range of brands, be it wellness or automobile. Get in touch with us to learn more.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/radiowavemarketing.com\/?page_id=792\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/792"}],"collection":[{"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=792"}],"version-history":[{"count":13,"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/792\/revisions"}],"predecessor-version":[{"id":1502,"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/792\/revisions\/1502"}],"wp:attachment":[{"href":"https:\/\/radiowavemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}